BASF’s Colors & Effects brand will preview their latest innovation, Sicopal® Red EH 2370 (L 3050). The high performance, inorganic red pigment has a new Colour Index, Pigment Red 290, and will be showcased at the European Coatings Show (ECS), held in Nuremberg, Germany April 4-6.

Ideal for coating applications including architectural and industrial applications, the new pigment is significantly more chromatic than iron oxides and offers much more reddish tones compared to inorganic orange pigments. It will be on display at the Colors & Effects booth 724, hall 7A at the ECS.

“The benefits to our customers with this Sicopal Red pigment are numerous, as it provides expanded design options along with excellent opacity, remarkable stability, plus a durability that exceeds lead chromates,” said Jenny Reuber, Industry Management, Industrial Coatings, Pigments, BASF. “Introducing the new Colour Index, Pigment Red 290, brings a true innovation to the coatings market.”

Due to its robustness, the new pigment is ideal for use in applications such as exterior facades, roofing, powder coatings, coil coated facades, signal colors on bridges, cranes and oil platforms, and more.